Black Mamba

A post about snakes, but have no fear, no bad acting done by Samuel L. Jackson in this blogpost.

One of my favourite directors has to be Robert Rodriguez, a true genius and maker of Sin City, Grindhouse: Planet Terror and of course Machete (the movie & the trailer). Apart from that, when it gets to advertising about sports, Adidas is pretty awesome, but all hands down for Nike, bringing creativity, awesome imagery and  humor in every ad.  Their latest ad is a prime example of that, directed by Rodriguez and featuring Basketball legend Kobe Bryant, action hero/actor Bruce Willis amongst others.

I’ll say no more about the plot, except for this, one person I really can’t stand, dies in this short film. Check it out and enjoy!


There’s a lot of love

For those who missed out on it, I’ve got an awesome ad for you and yours.

Adidas and other sneaker brands have always been great at presenting the exact atmosphere of their target audience. This ad – created by Canadian advertising agency Sid Lee – is a prime example of how the advertising of a lovemark should look like. Filled with urban style, photography, skateboarding, guitars, a bunch of famous celebrities and last but not least an awesome soundtrack.

Some of you may already know Pilooski, who also remixed Beggin by Frankie Valli and the Four seasons (much better than Madcon’s version), He did an awesome remix of Dee Edwards’ Why Can’t There Be Love, which can be found on Gilles Peterson‘s Digs America Vol. 2. So check it out and enjoy, it’s an awesome clip, although its a shame that part of it is recycled – as in – from footage from the Adidas Star Wars Collection ad.

Dirty balls, they’re every man’s nightmare…

I’ve always been a huge fan of AXE (Unilever) and the catchy and creative campaigns around their products made by BBH, which has to be my favourite advertising agency. For their newest free giveaway, the Axe Detailer, they’ve chosen for the typical TV Home Shopping setting. I’d rather not ruin the surprise here, so go ahead and have a look at the original ad, the follow up and the so-called press conference to do away with the confusion around the product for a healthy dose of ambiguity. The ads feature some eyecandy by the name of Denese Saintclaire as well as ex-tennis player Monica Blake (played by Jaime Pressly). This is what advertising should be like, so check it out, enjoy!

Life flashing by

A person’s life can often be shown in pictures covering their most important moments in life, but it off course leaves us with gaps between events.

The following stop-motion video, created by Olympus for the 50th anniversary of their PEN camera model, shows a complete story in pictures. But they took a more original approach here, by printing and developing almost 12 000 pictures and laying them out over each other all across the house, whilst using the surroundings as a set. The video was created by digital advertising agency DSG with the stop motion animation Flo and Pete at BigFish Produktion, Berlin. The song was written and performed by Johannes Stankowski and is called Down Below.

The inspiration for the video came from Mr Takeuchi’s “A Wolf loves Pork” which shows a similar use of developed pictures to create a stop-motion video.Both videos are amazing, but in my humble opinion, the atmosphere and the feeling in the video created by Olympus is breathtaking and amazes on so many levels. Creative and compassionate marketing. Check it out and enjoy!

Don’t you hate it when a hamster steals your car and uses it in a music video?

Some of you may have seen this one, but to those isolated from TV at the moment, check out this great new ad by Kia.

To promote their latest model called “Soul” they took a classic Hiphop track and gave it a twist. And what better way to do that than to use some rapping hamsters with – I’ve gotta give it to them –  some funky moves. The rapping hamsters aren’t really hamsters, they’re actually Black Sheep. If the group Black Sheep (part of the Native Tongues with ATCQ, De La Soul & The Jungle Brothers) doesn’t ring a bell, think of the phrase “engine engine number 9, on the New York transit line, if my train goes off the track, pick it up, pick it up, pick it up” used in thousands of Hiphop and – unfortunately also – R&B-tracks. That same line is also from the track used in the ad, it’s called “The Choice is Yours” and it’s a personal favorite of mine. So check it out, the ad and the original music video, both swell as hell. Enjoy!

And here’s the original Black Sheep – The choice is yours

Nike Air

Nike recently made an awesome viral video. For those who haven’t seen it yet, you’re in for a real treat. The ad features a whole lot of famous athletes, including Maria Sharapova, Carl Lewis, Paul Rodrigues Jr. and actor and comedian David Koechner.

I shouldn’t spoil it by telling you how it goes, but let’s say that Nike Air, isn’t just Air …


A great Read

Seth Godin's latest book

A while ago one of my teachers mentioned Seth Godin‘s book The Purple Cow in one of his lessons, in which marketing genius Seth Godin teaches you how to stand out as a company. So far I’ve read some of his stuff and it’s great, truly an inspiring read. I’ve ordered it here and I’d advise all of those who are interested to do so too, for € 16,95 you can’t really go wrong. Another work of Godin which I’ve read, is The Bootstrapper’s Bible, he released it in 2004 and it’s more or less about doing big things with your business with no money at all. It’s available for free, so click on the image or the link below to either download or to start reading immediately. Enjoy!

The Bootstrapper’s Bible by Seth Godin