Dirty balls, they’re every man’s nightmare…

I’ve always been a huge fan of AXE (Unilever) and the catchy and creative campaigns around their products made by BBH, which has to be my favourite advertising agency. For their newest free giveaway, the Axe Detailer, they’ve chosen for the typical TV Home Shopping setting. I’d rather not ruin the surprise here, so go ahead and have a look at the original ad, the follow up and the so-called press conference to do away with the confusion around the product for a healthy dose of ambiguity. The ads feature some eyecandy by the name of Denese Saintclaire as well as ex-tennis player Monica Blake (played by Jaime Pressly). This is what advertising should be like, so check it out, enjoy!

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About simon wardenier
24-year old Sociology student, studied Communication, Blogger, Photographer, Social MediaGeek & Hard Determinist. Love books, coffee & culture. No Regrets

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