Don’t you hate it when a hamster steals your car and uses it in a music video?

Some of you may have seen this one, but to those isolated from TV at the moment, check out this great new ad by Kia.

To promote their latest model called “Soul” they took a classic Hiphop track and gave it a twist. And what better way to do that than to use some rapping hamsters with – I’ve gotta give it to them –  some funky moves. The rapping hamsters aren’t really hamsters, they’re actually Black Sheep. If the group Black Sheep (part of the Native Tongues with ATCQ, De La Soul & The Jungle Brothers) doesn’t ring a bell, think of the phrase “engine engine number 9, on the New York transit line, if my train goes off the track, pick it up, pick it up, pick it up” used in thousands of Hiphop and – unfortunately also – R&B-tracks. That same line is also from the track used in the ad, it’s called “The Choice is Yours” and it’s a personal favorite of mine. So check it out, the ad and the original music video, both swell as hell. Enjoy!

And here’s the original Black Sheep – The choice is yours

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About simon wardenier
24-year old Sociology student, studied Communication, Blogger, Photographer, Social MediaGeek & Hard Determinist. Love books, coffee & culture. No Regrets

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