There’s a lot of love

For those who missed out on it, I’ve got an awesome ad for you and yours.

Adidas and other sneaker brands have always been great at presenting the exact atmosphere of their target audience. This ad – created by Canadian advertising agency Sid Lee - is a prime example of how the advertising of a lovemark should look like. Filled with urban style, photography, skateboarding, guitars, a bunch of famous celebrities and last but not least an awesome soundtrack.

Some of you may already know Pilooski, who also remixed Beggin by Frankie Valli and the Four seasons (much better than Madcon’s version), He did an awesome remix of Dee Edwards’ Why Can’t There Be Love, which can be found on Gilles Peterson‘s Digs America Vol. 2. So check it out and enjoy, it’s an awesome clip, although its a shame that part of it is recycled – as in – from footage from the Adidas Star Wars Collection ad.

A great Read

Seth Godin's latest book

A while ago one of my teachers mentioned Seth Godin‘s book The Purple Cow in one of his lessons, in which marketing genius Seth Godin teaches you how to stand out as a company. So far I’ve read some of his stuff and it’s great, truly an inspiring read. I’ve ordered it here and I’d advise all of those who are interested to do so too, for € 16,95 you can’t really go wrong. Another work of Godin which I’ve read, is The Bootstrapper’s Bible, he released it in 2004 and it’s more or less about doing big things with your business with no money at all. It’s available for free, so click on the image or the link below to either download or to start reading immediately. Enjoy!

The Bootstrapper’s Bible by Seth Godin