There’s a lot of love

For those who missed out on it, I’ve got an awesome ad for you and yours.

Adidas and other sneaker brands have always been great at presenting the exact atmosphere of their target audience. This ad – created by Canadian advertising agency Sid Lee - is a prime example of how the advertising of a lovemark should look like. Filled with urban style, photography, skateboarding, guitars, a bunch of famous celebrities and last but not least an awesome soundtrack.

Some of you may already know Pilooski, who also remixed Beggin by Frankie Valli and the Four seasons (much better than Madcon’s version), He did an awesome remix of Dee Edwards’ Why Can’t There Be Love, which can be found on Gilles Peterson‘s Digs America Vol. 2. So check it out and enjoy, it’s an awesome clip, although its a shame that part of it is recycled – as in – from footage from the Adidas Star Wars Collection ad.

Don’t you hate it when a hamster steals your car and uses it in a music video?

Some of you may have seen this one, but to those isolated from TV at the moment, check out this great new ad by Kia.

To promote their latest model called “Soul” they took a classic Hiphop track and gave it a twist. And what better way to do that than to use some rapping hamsters with – I’ve gotta give it to them –  some funky moves. The rapping hamsters aren’t really hamsters, they’re actually Black Sheep. If the group Black Sheep (part of the Native Tongues with ATCQ, De La Soul & The Jungle Brothers) doesn’t ring a bell, think of the phrase “engine engine number 9, on the New York transit line, if my train goes off the track, pick it up, pick it up, pick it up” used in thousands of Hiphop and – unfortunately also – R&B-tracks. That same line is also from the track used in the ad, it’s called “The Choice is Yours” and it’s a personal favorite of mine. So check it out, the ad and the original music video, both swell as hell. Enjoy!

And here’s the original Black Sheep – The choice is yours

Nike Air

Nike recently made an awesome viral video. For those who haven’t seen it yet, you’re in for a real treat. The ad features a whole lot of famous athletes, including Maria Sharapova, Carl Lewis, Paul Rodrigues Jr. and actor and comedian David Koechner.

I shouldn’t spoil it by telling you how it goes, but let’s say that Nike Air, isn’t just Air …

Enjoy!